From Honeycomb to Consumer: Marketing Local Honey Products in NYS
New and experienced beekeepers and honey producers report frustration with marketing. Regulations and practices related to selling honey are dispersed and hard to track down. Guidelines are available for large commercial operations, but few resources exist for hobbyist or small-scale producers to clarify what they should or should not do when marketing honey. This booklet is intended to inform and inspire small-scale honey producers who feel unclear about what consumers, culinary professionals, regulators, and fellow honey producers expect as they “go public” with honey sales. It suggests various ways to make the most of honey sales and challenges honey producers to look at their products and marketing approaches more deliberately.
Note that while "NYS" is in the title, this guide contains useful information no matter where you keep bees.