Testing the Feasibility of Your Farming Ideas
Have an idea for a farm enterprise but not sure if it’s feasible? This course will help you explore the potential markets and profitability of your ideas, picking up where BF 101: Starting at Square One left off. (You do NOT have to take BF 101 before taking BF 102).
Beginner – Aspiring farmers who are actively planning farm start-up. Beginning farmers in their first few years who are looking for some help exploring marketing, development of budgets, and tools to help achieve profitability. This is an intro-level course that is designed to be taken after BF 101. You do not have to take BF 101 before taking BF 102, however, you will likely get more out of BF 102 if you go into it with some existing knowledge of the concepts and terminology commonly used in business planning.
This course will help you:
- Begin developing a business plan
- Explore parts of a marketing plan
- Explore market channels and concepts for selling your product
- Begin to develop enterprise budgets and understand the potential for profitability with selected agricultural products
The bulk of the course happens on your own time, with discussions, readings, and assignments in Teachable, our virtual classroom. To add to the experience, webinars will be woven into the online interface of the course to allow you to meet on a weekly basis for 6 weeks each year to learn from presenters and ask questions in real time. If you miss one, they are always recorded and posted for later viewing.
While we will not offer a live version of this course in the 2023-2024 season, you may enroll to take it on a self-paced schedule. All webinars are recorded and
posted in our online classroom for students to watch anytime. Once you
have enrolled in this course, you will retain access to all
materials indefinitely, and can complete the course on your own schedule.
StartWeek 2 Webinar Slides and Recording
StartHow to Do a SWOT Analysis
StartFORUM: Plan Your Farm Hub - Selling What You Produce - REQUIRED
StartLocal Food Marketing Survey Results
StartFORUM: Case Study - Howard's Marketing Plan - REQUIRED
StartFORUM: Buy Local Websites and Other Marketing Support
StartBuilding Your Library of Marketing Resources