Testing the Feasibility of Your Farming Ideas
Have an idea for a farm enterprise but not sure if it’s feasible? This course will help you explore the potential markets and profitability of your ideas, picking up where BF 101: Starting at Square One left off. (You do NOT have to take BF 101 before taking BF 102).
Beginner – Aspiring farmers who are actively planning farm start-up. Beginning farmers in their first few years who are looking for some help exploring marketing, development of budgets, and tools to help achieve profitability. This is an intro-level course that is designed to be taken after BF 101. You do not have to take BF 101 before taking BF 102, however, you will likely get more out of BF 102 if you go into it with some existing knowledge of the concepts and terminology commonly used in business planning.
This course will help you:
- Begin developing a business plan.
- Explore parts of a marketing plan.
- Explore market channels and concepts for selling your product.
- Begin to develop enterprise budgets and understand the potential for profitability with selected agricultural products
The bulk of the course happens on your own time, with discussions, readings, and assignments in Teachable, our virtual classroom. To add to the experience, webinars will be woven into the online interface of the course to allow you to meet on a weekly basis for 6 weeks each year to learn from presenters and ask questions in real time. If you miss one, they are always recorded and posted for later viewing.
2020 Webinars ran every Thurs night from mid-Jan through Feb 20. If you register now, you will be able to watch those recordings on
your own time, and/or join in the next round of live webinars beginning
in mid-Jan 2021.
Beth Claypoole is the Executive Director and Agriculture Issues Leader for Cornell Cooperative Extension Wayne County. She has been an extension specialist for more than 20 years, with expertise in dairy management and business management. Beth has taught business planning to more than 1000 people across the United States and in Poland. She has worked with the New England Small Farm Institute as a trainer and facilitator for “Exploring the Small Farm Dream”. She has an MS in Animal Science Nutrition and an MBA, with emphasis in Marketing. Her current focus is on new farm start-ups and agriculture economic development.
Joan Sinclair Petzen's Cooperative Extension career spans thirty-five years. Her roots go back to a Genesee Valley dairy farm in York, NY. Today, she owns Sinclair Farm and manages the farm rental contracts. She has taught classes on a wide range of topics for beginning farmers, including business planning, starting a livestock farm, understanding regulations impacting farm businesses and budgeting. Mrs. Petzen holds a St. Bonaventure University MBA focused on finance and accounting and a BS in Agricultural Economics and Animal Science from Cornell University. She graduated from LEAD-NY, Leadership Wyoming and the Cornell Dairy Executive Program. Her passion - helping next generation farmers gain management skills needed to lead businesses into the future.
StartWeek 1 Webinar Join Link, Slides, and Recording
StartREADING AND ACTIVITY: Vision, Mission, and Goals: Where Do You Want to Go?
StartACTIVITY and FORUM: Critique Mission Statements - REQUIRED
StartFORUM: Share Your Farm Plan
StartFORUM: Week 1 Feedback - REQUIRED
StartWeek 2 Webinar Join Link, Slides, and Recording
StartFORUM: Plan Your Farm Hub - Selling What You Produce - REQUIRED
StartUSDA's Local Food Marketing Survey Results
StartFORUM: Case Study - Howard's Marketing Plan - REQUIRED
StartFORUM: Buy Local Websites and Other Marketing Support
StartBuilding Your Library of Marketing Resources