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BF 205: Social Media & Online Marketing
General Course Resources
Instructor Contact
Webinar Schedule and Participant Guide
FORUM: Introduce Yourself
Pre-Course Survey
Kiva US - 0% interest loans up to $15,000
Navigating in Teachable; Getting a Course Completion Certificate; and More
Week One: Getting Started - Sites & Tools for Online & Social Media Promotion
Week One: Webinar Slides and Recording
FORUM: Social Media Used By My Farm
ACTIVITY: Meet the Farmer Content
WEEKLY ACTIVITY: Share a Case Study of One Farm Business You Admire
Additional Reading: The Ultimate Guide to Social Media for Farmers
Additional Reading: How Farmers Are Using Social Media, and Why That Affects Your Agribusiness
Additional Resource: How to Create Facebook, Instagram, and Google Business Accounts
Additional Reading: "Demographics of Social Media Users and Adoption in the United States"
Additional Reading: Find Your State Land Grant University & Cooperative Extension
Week Two: Marketing Planning - Defining My Customer, Sales Approach, and More
Week Two: Webinar Slides and Recording
ACTIVITY: Create Customer Profiles
FORUM: Identify Your Marketing Goals
WEEKLY ACTIVITY: Share a Case Study of One Farm Business You Admire
Additional Resources: How to Make a Marketing Plan
Additional Reading: How to Develop a Marketing Budget
Additional Reading: Pricing Farm Products
Additional Reading: Selling Farm Product Online
Week Three: Online Farm Storytelling - How to Optimize Social Media Posts for Profits & Ag-vocacy
Week Three: Webinar Slides and Recording
FORUM: How Often Should I Post Online?
ACTIVITY: Draft Two Social Media Posts
WEEKLY ACTIVITY: Share a Case Study of One Farm Business You Admire
Additional Reading: SEO vs SMO: Understanding the Differences and Benefits for Your Business
Additional Reading: Best Time to Post on Social Media
Week Four: Capturing Your Farm's Story - How to Take Photos and Videos for Social Media
Week Four: Webinar Slides and Recording
ACTIVITY: Record Your Own Cellphone Video
WEEKLY ACTIVITY: Share a Case Study of One Farm Business You Admire
Additional Reading: "10 Easy Tips & Tricks for Better Smartphone Photos"
Week Five: How Farmers Boost Farm Sales Using Online Tools
Week Five: Webinar Slides and Recording
FORUM: Selling Online
TOOL: "My Farm Social Media Plan" Template
Additional Resource: Farm Business Digital Marketing Plan Outline
Additional Reading: "Small Business Marketing Guide," Business News Daily
Additional Reading: "10 Key Steps To Building A Great Small Business Website," Forbes
Week Six: Maintaining Customer Connection as You Grow
Week Six: Webinar Slides and Recording
ACTIVITY: Words vs Images? Which Social Media Posts are Most Engaging?
Additional Resource: Marketing Your Agritourism Business
Additional Resource: Improve Your Customer Retention With Social Media
Post-Course Survey: Complete for a Chance to Win!
Special Offer!
Staying Connected After This Course Ends
Additional Reading: Best Time to Post on Social Media
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