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BF 205: Social Media & Online Marketing (2022)

General Course Resources

Self-Paced Schedule and Participant Guide
Pre-Course Survey
Kiva US - 0% interest loans up to $15,000
Navigating in Teachable; Getting a Course Completion Certificate; and More

Week One: Getting Started: Sites & Tools for Online & Social Media Promotion and Sales

Week 1 Webinar Link, Slides, and Recording
ACTIVITY: "Does my farm business need a website?"
Additional Reading: Choosing a social media platform to promote your farm
Additional Reading: How Farmers Are Using Social Media, and Why That Affects Your Agribusiness
Additional Reading: Examining farmers markets’ usage of social media: An investigation of a farmers market Facebook page
Additional Reading: "Demographics of Social Media Users and Adoption in the United States"
Additional Reading: Find Your State Land Grant University & Cooperative Extension

Week Two: Marketing Planning: Defining My Customer, Sales Region, Producing Pricing and more

Week Two Webinar Link, Slides, and Recording
ACTIVITY: Identify Major Goals of My Marketing Approach
Additional Reading: "Make a Marketing Plan," US Small Business Administration
Additional Reading: "Small Business Marketing Guide," Business News Daily
Additional Reading: "Pricing Farm Products" Cornell Small Farms Program
Additional Reading: "Pricing Your Farm Products," University of Vermont
Additional Reading: "How much does it cost to grow or produce your product?" University of Hawaii
Additional Reading: "How to Determine Your Cost of Production," University of California Small Farm
Additional Reading: "How to Develop a Marketing Budget," Business News Daily

Week Three: Farmer Stories: How Farmers are Using Social Media & Online Stores

Week Three Webinar Link, Slides & Recording
ACTIVITY: Words vs Images? Which Social Media Posts are Most Engaging?
Additional Reading: Black Willow Pond Farm On the Web

Week Four: Social Media Posts for Profits & Ag-vocacy

Week Four Webinar Link, Slides & Recording
ACTIVITY: Draft a Social Media Post about a Challenging Topic
Additional Reading: "The Best Free Photo Editor: Free Software that Still Does a Great Job," Digital Camera World
Additional Reading: "How to Promote Your Small Business on Facebook," Business News Daily
Additional Reading: "Be More Likable: 11 Ways to Improve Your Facebook Page Instantly," Business.com
Additional Reading: "How to Use Instagram for Business," Business News Daily
Additional Reading: "Want to Take Better Smartphone Photos? Try These 10 Tips From Pro Photographers," Time
Additional Reading: "10 Easy Tips & Tricks for Better Smartphone Photos"

Week Five: Online Sales & Creating a Road Map: Developing a Plan for Your Farm's Online Marketing Goals and Timeline

Week Five Webinar Link, Slides & Recording
Tool: "My Farm Social Media Plan" Template
Additional Reading: Creating a Customer Avatar
Additional Reading: "Farmers' Guide to Direct Sales Online Platforms"
Additional Reading: "10 Facebook Marketing Tips for Your E-Commerce Store," Business News Daily
Additional Reading: "What are Social Payments?"
Additional Reading: "Building a Business Website: A Small Business Guide," Business News Daily
Additional Reading: "10 Key Steps To Building A Great Small Business Website," Forbes
Post-Course Survey: Complete for a Chance to Win!
Staying Connected After This Course Ends

Week Five Webinar Link, Slides & Recording

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